I’m Ruslan Shogenov,

A marketing enthusiast with a background in various marketing niches, including paid advertising, SEO, analytics, content, and product marketing. 

I started my career at a digital marketing agency, where I gained my foundational knowledge in digital marketing. 

Later, I joined Semrush, the most recognized software for SEO professionals and marketers. This role significantly enhanced my professional skills and knowledge.

In 2021 I received an incredible opportunity to join Pipedrive, the leading Sales CRM for SMBs and the fifth Estonian-based Unicorn.

Ruslan Shogenov photo

On a personal note, I’ve been living in Berlin since 2021. However, originally I’m from Russia, the Caucasus region. I have a deep passion for mountains and am fascinated by everything associated with them.

In 2020, I summited Elbrus, the highest peak in Europe, and trekked across the Alps in 2023.

I’m also passionate about analog culture. I own an old-school Technics turntable and a collection of vinyl records from the ’60s and ’70s. I enjoy film photography and never miss an opportunity to take my Canon on my travels.

Sports have always been a significant part of my life. I’ve been active since the age of 5, particularly in swimming and martial arts.

 

Through this blog, I aim to distill my learnings and insights, providing valuable content for fellow marketing enthusiasts and business professionals. 

Whether you’re seeking advice on SEO, exploring the nuances of product marketing, or delving into the world of payment processing solutions, I hope this blog serves as a resource and inspiration for your journey in marketing and business.