Hi there, I'm
Ruslan Shogenov
I help startups and scale-ups translate product value into clear messaging, successful go-to-market strategies, and stronger sales performance.
ex-Semrush
ex-Pipedrive
SAP LeanIX
- 8+ years in product marketing
- Hands‑on delivery, no fluff
How I support your growth
Market & audience analysis
Know who your customer is and where your product fits. I map your market, analyse competitors, and identify growth opportunities.
- Persona development
- Competitor analysis
- Opportunity & gap analysis
Messaging & positioning
Build a story that resonates. I craft value propositions and messaging frameworks that resonate with buyers and differentiate you.
- Value proposition
- Messaging framework
- Narrative guidelines
Go‑to‑market strategy
Bring products to market without guesswork. I design launch plans, channels and content strategy to reach your goals.
- Launch plan & roadmap
- Channel & content strategy
- KPI framework
Sales enablement
Give sales essential tools to win. I create decks, one-pagers, playbooks, and training that help them close deals faster.
- Pitch decks & one‑pagers
- Battle cards
- Training session
Customer journey
Reduce friction and demonstrate value faster. I audit the customer journey and design changes that boost conversion and adoption.
- Customer journey audit
- Conversion optimization plan
- UX recommendations
Customer research
Get customer insights and the jobs they hire you for. I run interviews, surveys, and test messages to map needs and buying triggers.
- Interview & survey guides
- Customer insights report
- Message & concept testing
Latest insights on product marketing
Ready to tansform your product marketing?
Let’s discuss how product marketing can accelerate your growth and drive measurable results.
Book an intro call
30-minute discovery call to discuss your product marketing challenges