Ruslan Shogenov · Product Marketing Consultant

Positioning that closes deals.

I help B2B SaaS teams drop the generic claims and say the one thing buyers remember. In 4 to 6 weeks you get a messaging system, higher conversion, and a sales team that speaks with confidence.

Experience at Semrush, Pipedrive and SAP.

Free Diagnostic

Does your headline say anything?

Here's a typical one, marked up the way a buyer reads it. Paste yours to see which claims any competitor could also make.

Working materials, not a strategy deck.

A Positioning Sprint ends with three things your team uses from Monday morning.

  1. One story the whole company tells

    Sales, marketing and the website stop saying three different things. Everyone writes from the same source.

    • Value proposition
    • Messaging framework
    • Narrative guidelines

  2. Materials sales uses on the next call

    Reps stop winging the pitch. Every asset is built on the new messaging.

    • Battle cards
    • Pitch deck
    • One-pagers

  3. A team that can carry it

    A training session and a rollout, so the new story gets used instead of filed away.

    • Team training
    • Rollout

Four to six weeks, start to finish.

Your team commits 2 to 3 hours a week to working sessions.

  1. Research (weeks 1–2)

    Interviews, market analysis, competitors

  2. Positioning (weeks 2–3)

    Value proposition and messaging

  3. Materials (weeks 3–4)

    Decks, battle cards, guidelines

  4. Launch (weeks 5–6)

    Team training, rollout

  • Week 2: Sales starts using the new messaging
  • Week 4: It's on the site, in email and in decks
  • Week 6: The whole company tells the same story

Building the whole go-to-market system? The full engagement runs 8 to 12 weeks. A monthly advisory retainer is also available.

I'm Ruslan Shogenov.

You won't be handed off to a junior. I do the customer interviews, write the positioning and edit your site and decks myself.

  • B2B SaaS product marketing since 2019
  • Experience at Semrush, Pipedrive and SAP
  • Now Product Marketing Senior Consultant at SAP LeanIX

Why a fixed sprint: positioning work has a clear end point. Once your team agrees on the story and it's on the site and in the sales deck, you don't need me every month. We agree the scope and timeline before we start.

B2B SaaS teams, Seed to Series C.

Usually the first real product marketer in the company, or a team repositioning before a launch, pivot or new market.

A good fit if

  • Your product works, but there's no messaging system behind it
  • Competitors win on story, not on product
  • A launch, pivot or new market is coming in the next 90 days
  • You'll act on the recommendations, not shelve them

Probably not if

  • You're still searching for product/market fit
  • You need execution only: content writing, ad management
  • You're looking for a full-time PMM hire

Let's look at what's not converting.

No pitch. 30 minutes on your actual situation: what's working, what isn't, and whether it makes sense to work together. I look at your messaging, funnel metrics and GTM setup, and give you a direct read on the biggest levers.

Book a 30-minute call