What to expect when hiring a product marketing consultant — deliverables, timelines, red flags, and how to measure ROI in 4–6 weeks. B2B SaaS focused.
Guide · 10 минут чтения
How to build a customer journey map for B2B SaaS that finds where buyers drop off. Practical framework to fix conversion gaps from first touch to close.
Strategy · 12 минут чтения
When to hire a marketing strategy consultant for B2B SaaS. What they do, how they work, and how to measure whether the engagement was worth the investment.
Strategy · 11 минут чтения
A product launch strategy for B2B SaaS teams that starts with positioning and ends with pipeline. Practical GTM playbook with a 6-week timeline.
Strategy · 12 минут чтения
What a business growth consultant does for B2B SaaS companies. How positioning drives growth, the consulting process, and measuring real outcomes.
Guide · 11 минут чтения
Sales consulting for B2B SaaS teams where the problem is messaging, not selling skills. How to fix pipeline by fixing how your team talks about the product.
Strategy · 12 минут чтения
How to build a demand generation strategy for B2B SaaS that creates pipeline, not just traffic. From positioning to channels to measurement.
Strategy · 12 минут чтения
When to hire a B2B marketing consultant, what they deliver, how to evaluate ROI, and whether a consultant or in-house hire is the right move for your team.
Guide · 11 минут чтения
A one-page B2B SaaS competitor analysis template built for sales teams — tracks the 2–3 rivals that show up in real deals, not the whole market. Free to use.
Strategy · 11 минут чтения
Six B2B SaaS marketing tactics that generate pipeline, not traffic — ranked by impact so you master two channels before spreading yourself too thin.
Strategy · 13 минут чтения
PMM consultant vs. marketing agency for B2B SaaS. Compare cost, speed, expertise, and outcomes to choose the right partner for positioning and GTM work.
Guide · 10 минут чтения
Build a sales enablement strategy that gives your reps the right message at the right time. Battle cards, frameworks, and materials that close.
Strategy · 11 минут чтения
Build an ideal customer profile from closed-won data, not guesswork — a 3-step process that targets the 20% of accounts driving 80% of your SaaS revenue.
Strategy · 11 минут чтения
Seven real B2B SaaS product positioning examples — from Figma to Gong — analyzed through April Dunford's framework so you can apply the same thinking.
Strategy · 13 минут чтения
Business development consulting for B2B SaaS teams. How positioning and messaging drive pipeline growth faster than cold outreach volume alone.
Strategy · 11 минут чтения
SaaS marketing strategy that starts with positioning, not channels. How B2B SaaS teams build messaging that drives pipeline and closes deals.
Strategy · 12 минут чтения
How to run a win-loss analysis that reveals why you lose deals and what to change. A practical framework for B2B SaaS sales and product marketing teams.
Strategy · 12 минут чтения
Growth strategy consulting for B2B SaaS companies. How positioning becomes the growth lever, building GTM systems, and measuring outcomes that matter.
Strategy · 11 минут чтения
A go-to-market strategy template for B2B SaaS teams. Step-by-step GTM plan covering positioning, channels, sales enablement, and launch metrics.
Strategy · 13 минут чтения
What marketing consulting really delivers for B2B SaaS. Types of consultants, when to hire, the process, deliverables, and how to measure ROI.
Guide · 11 минут чтения
How to use the value proposition canvas to align your product with what customers actually need. A practical guide for B2B SaaS positioning.
Strategy · 10 минут чтения
What a growth marketing consultant actually does for B2B SaaS. How they differ from agencies, when to hire one, and what results to expect in 90 days.
Strategy · 11 минут чтения
B2B lead generation strategies that produce pipeline, not just MQLs. How to generate leads that sales actually wants to talk to in B2B SaaS.
Strategy · 12 минут чтения
What a business growth strategist does for B2B SaaS. How positioning and GTM strategy drive sustainable growth faster than scaling tactics alone.
Strategy · 11 минут чтения
How to build a content marketing strategy for B2B SaaS that generates pipeline, not just traffic. From keyword strategy to content that converts.
Strategy · 13 минут чтения
How to set SaaS pricing that reflects your value, not your costs. Pricing models, packaging strategies, and the positioning connection explained.
Strategy · 12 минут чтения
Sales strategy consulting that fixes pipeline by fixing messaging. When the bottleneck is positioning, not sales skills, here is what to do about it.
Strategy · 10 минут чтения
Compare software pricing models for B2B SaaS. Per-seat, usage-based, tiered, and flat-rate explained with real examples and positioning implications.
Strategy · 11 минут чтения
How to build a messaging strategy that aligns your entire company around one story. From positioning to sales pitch, every word earns its place.
Strategy · 12 минут чтения
How to build a brand messaging framework that aligns sales, marketing, and product around one story. A step-by-step guide for B2B SaaS teams.
Strategy · 11 минут чтения
When to hire a product marketing agency for B2B SaaS. What PMM agencies do, agency vs consultant, how to evaluate, red flags, and what to expect.
Guide · 11 минут чтения
Product marketing career path from Associate PMM to VP — with salary ranges, skills by level, and the shift that separates leaders from executors.
Карьера · 14 минут чтения
The Jobs To Be Done framework in 5 practical steps — JTBD vs. personas comparison, a free interview template, and B2B SaaS positioning examples.
Jobs To Be Done · 14 минут чтения
The best audience segmentation tools for B2B SaaS in 2026 — HubSpot to 6sense compared with real pricing, free tiers, and a B2B-specific selection framework.
Tools · 15 минут чтения
Write a product marketing manager resume that positions you like a product — with quantified impact, ATS-friendly structure, and a clear competitive angle.
Карьера · 10 минут чтения
Practical guide to building a product messaging framework that aligns audience, value proposition, and channel execution to increase demand and conversions.
Месседжинг · 9 минут чтения
15 best competitor monitoring tools for B2B SaaS in 2026 — with real pricing, free tiers, and a complete comparison table. Updated June 2026.
Tools · 16 минут чтения