Blog on marketing, business and growth
Product Marketing Career Path: Key skills I wish someone had mentored me on
Product marketing careers are a great way to get remarkable earning potential. Vice Presidents of Product Marketing command median salaries of $213,500 yearly. Entry-level Associate Product Marketing
How to Master the Jobs To Be Done Framework in 5 Simple Steps
The numbers are staggering – 95% of new products fail in their first year. What’s more surprising? Most products fail because companies create solutions without
Crafting an Effective Product Marketing Messaging Framework
Introduction to Product Marketing Messaging Framework A well-defined product marketing messaging framework plays a critical role in the success of any business. This framework serves
How to Create an Effective Product Marketing Manager Resume
As an experienced product marketing manager, I understand the importance of a well-crafted resume in securing your dream job. Your resume is often the first
How to become a Product Marketing Manager: Tips & Resources for Success
Understanding the Product Marketing Manager role The Product Marketing Manager role is rapidly growing. According to a recent Zippia report the job market is booming,
Unlock Targeted Marketing: A Guide to Audience Segmentation Tools
Targeted marketing is crucial for businesses aiming to reach the right customers with precision. Audience segmentation tools play a vital role in this process by